Looking at the craftsman spirit from a straw -- the revelation of double child straw in Yiwu, Zhejiang Province
发表时间：2020-7-28 9:54:50 浏览：次
Most straws can only be sold by ton, box and large package, and the profit is measured in per cent and minutes. The straws of one enterprise can be sold by piece and small package, and the profit can be calculated in yuan. What's the way?
Let's take a look at such a straw: above the long straw, there is a pink "heart", and there are a small straw on both sides of the arc of the heart, like a pair of braids facing the sky. The heart-shaped cavity is equipped with a water flow check and filtering device, which solves the embarrassment that two people must drink simultaneously with the traditional couple's straw, and can also prevent cross infection caused by liquid backflow. This kind of "love straw" is suitable for couples, parents and children. It is very suitable for wedding banquets and other occasions. The online price is 18 yuan each. The manufacturer properly earns more than 100% of the gross profit.
There is also such a straw: a round ball is implanted in the middle and upper part of the brightly colored straw. This round ball made of food grade raw materials can be opened in half from the middle. It is the place to "hide" tablets. In this way, you can unconsciously coax your baby to take medicine during play. I'm afraid many parents will pay for such a "ha ha straw".
In the product exhibition hall of Zhejiang Shuangtong straw, there are more than 40 kinds of similar innovative products, and a total of more than 300 kinds of straw are colorful under the spotlight.
"Although the straw is small, we try our best to do it. We don't blindly compare with others, but focus on one thing to the extreme. I believe there will always be a lot of room for development." Lou Zhongping, chairman of Shuangtong straw, talked about business with reporters in his office. This 21 year old enterprise holds two-thirds of the world's straw patents, and its profit in the first five months of this year has exceeded that of last year.
Today, China's traditional manufacturing industry, whether it produces shoes, clothes, hardware and household appliances, has been overwhelmed by the rapid rise in costs and thinner and thinner profits. There is only one way to transform and upgrade. However, it is easier said than done. Although the practice of double child straw may not be applicable to every enterprise, it is undoubtedly a useful enlightenment.
"I don't talk about transformation, but advocate the craftsman spirit. Enterprises can't change to high technology, but you can do better. The key is to constantly improve the position of enterprises in the industrial chain, otherwise it will always be hard at the lowest end." Lou Zhongping, who was born as a seller and experienced difficulties in the early stage of his business, has always maintained a keen and awe of the market.
The development of Chinese enterprises is used to making great strides and expanding their scale. However, in the development history of double child straw, one retreat is very critical.
Lou Zhongping said that the transformation and upgrading of Shuangtong began with a retreat ten years ago. Shuangtong originally rented a factory and finally had his own 18 Mu factory in 2004. Like most domestic entrepreneurs, Lou Zhongping wanted a bigger plant. In 2005, he had to take 85 mu of land, but he gave up at the last moment. At that time, the straw industry had overcapacity, the annual output value of the enterprise was more than 40 million yuan, and the 85 Mu plant had to invest at least 200 million yuan, which could not afford the interest.
"Later, I thought in turn, why do you have to add? Can you subtract? It's meaningless to blindly pursue the maximum, but you should do the best." Lou Zhongping said.
Lou Zhongping introduced that at the end of 2005, the enterprise made its first five-year development plan and put forward three points: first, it will no longer expand its plant, but improve its position in the industrial chain through product and marketing innovation; Second, put more resources into employees, improve their lives and strengthen training; Third, promote energy conservation and environmental protection, and use garden factories to produce high-quality products.
In the first five years, the factory was still so large, but the per capita output increased nearly eight times. In 2011, Shuangtong began to make the second five-year plan, which is still three key points: first, accelerate the pace of innovation, second, complete the reorganization of the manager team, and third, start to solve the problem of second-generation inheritance of private enterprises.
What will the future of Shuangtong, who is about to usher in the third five-year plan? Lou Zhongping revealed that in response to the trend of green environmental protection, Shuangtong has made straw that can be naturally degraded or even "edible", and the use of biomass materials has no pollution to the environment. At present, we have to solve the problems of high price and high temperature resistance, which is to prepare for the next decade and always maintain the leading technology.
"The manufacturing industry in Germany and Japan is the target of China's manufacturing industry. Look at their small and medium-sized enterprises. They are very focused, have great craftsmanship spirit and have 'unique secrets'. You can't do anything well in your life if you change. Calm down and do a good job no matter how difficult it is." Lou Zhongping said with deep feeling.