WestRock continues its subdivision strategy for its perfume spray.

发表时间：2020-7-28 17:25:56   浏览：次

   Following the success of the "emotion of Spray Collection", the perfume and cosmetics dispensing system experts launched two new sprays in Luxe Pack Monaco, providing new solutions for the brand and further developing the perfume experience.

WestRock's consumer research and insights show that consumers will notice, appreciate and feel the nuances of the whole product experience: the way in which aerosols contact the skin, the feeling of product distribution, and of course the overall appearance. "These studies highlight the importance of aerosols in consumer experience, and how people's expectations of sprays change, especially between men and women, and at different times of the day." Sandy Gregory, deputy director of the global perfume and European beauty market, explains.